Collection: Fiiish

Fiiish is a young French company, born from the passion of a fanatical angler/graphic designer, Mathieu Guennal. For many years he designed and made his own fishing lures at home. “I just couldn't find the lures I needed in the tackle shops. My own designs were working well, and I was asked more and more about the lures I was making and whether they were for sale – that feedback really encouraged me to take the next step".

In 2010, Creation of the company with 3 main partners: Fred, Matt and Pierre. The Black Minnow is officially released on the French market!

In 2011, The Fiiish Black Minnow wins its first prize for innovation at the European fishing exhibition from Nantes.

In 2016, Fiiish wins the innovation prize at the sea fishing show for its new metal lure: The Power Tail!