Westin

Westin proudly presents the latest design and technological advancements to provide cutting-edge performance that can't be found anywhere else. The products are designed for the most demanding anglers who know the importance of quality and reliability.

Ingvar Westin grew up in the fertile fishing grounds north of Stockholm.

Ingvar began work on a carved, wooden fish that wriggled and rolled in the water just like a real fish. Ingvar spent countless hours refining the toy to get a perfect, lifelike action that he knew would thrill his children. In the process, he inadvertently created a new swimming motion, the Westin roll.

Westin offers a wide range of trusted lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursuit monster fish worldwide.